Privacy Policy
Privacy Policy
This Privacy Policy outlines how Book Aura (referred to as the “Site” or “we”) collects, utilizes, and discloses your Personal Information when you visit or make purchases from the Site.
Collecting Personal Information
Upon visiting the Site, we collect specific information about your device, interactions with the Site, and details necessary to process your purchases. Additionally, further information may be gathered if you reach out to us for customer support. In this Privacy Policy, “Personal Information” pertains to any data uniquely identifying an individual. Refer below for the Personal Information we collect and its purposes.
Device Information
Examples of Personal Information collected: web browser version, IP address, time zone, cookie details, viewed products or pages, search terms, and Site interaction specifics. Purpose of collection: to load the Site accurately, analyze Site usage, and optimize our services. Source of collection: automatic retrieval via cookies, log files, web beacons, tags, or pixels when accessing our Site. Disclosure for business purposes: shared with our processor Shopify.
Order Information
Examples of Personal Information collected: name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. Purpose of collection: to fulfill our contractual obligations with you, process payments, arrange shipping, provide invoices/confirmations, communicate, screen orders for risk/fraud, and send promotional materials. Source of collection: directly from you. Disclosure for business purposes: shared with our processor Shopify.
Customer Support Information
Purpose of collection: to provide customer support. Source of collection: directly from you.
Minors
The Site does not target individuals under 13 years old. Personal Information from children is not knowingly collected. If you believe your child has provided us with Personal Information, please contact us for deletion.
Text Marketing Notifications
By subscribing to Book Aura text notifications, you consent to receive automated marketing text messages about our products/services. Opt-out by texting specific commands, with message rates potentially applicable.
Sharing Personal Information
Personal Information is shared with service providers to aid in providing our services and fulfilling contracts with you. For instance:
Shopify powers our online store. Personal Information may be shared to adhere to laws/regulations or respond to legal requests. Behavioral Advertising
Personal Information is utilized for targeted advertising or marketing communications. Services like Google Analytics may be used, with information shared with advertising partners.
You can opt out of targeted advertising through platforms like Facebook, Google, and Bing.
Using Personal Information
Personal Information is used to provide services, including product sales, payment processing, shipping, updates on products/services, and offers.
Lawful Basis
For residents of the European Economic Area (EEA), Personal Information is processed under lawful bases as outlined in the General Data Protection Regulation (GDPR).
Retention
Personal Information is retained for our records unless you request erasure.
Automatic Decision-Making
We do not engage in automated decision-making affecting legal or significant matters using customer data. Limited automated decision-making may be employed by Shopify to prevent fraud.
Your Rights
Residents of the EEA and California possess rights regarding their Personal Information, including access, correction, deletion, and data portability. Reach out to us for assistance.
Cookies
Cookies are used for various purposes, including site functionality and analytics. Manage cookies via browser settings, noting that this may impact site accessibility.
Do Not Track
Data collection practices are not altered based on Do Not Track signals.
Changes
This Privacy Policy may undergo periodic updates for operational, legal, or regulatory reasons.
Contact
For inquiries, questions, or complaints regarding our privacy practices, contact us at infor.bookaura@gmail.com.